Optimization
Optimization
What Inverity does to your media, and how to read the results.
Inverity is content-aware: it analyzes each asset and chooses the best way to make it smaller without a visible quality drop. You don't have to configure codecs or quality settings — but you can steer it when you want to.
How it works
The pipeline, from analysis to quality check to write-back.
Content detection
How Inverity classifies each asset, and why it matters.
Quality and profiles
Set the balance between file size and fidelity.
Results and savings
Read your savings and understand skipped assets.
The short version
- Inverity looks at the asset and works out what kind of content it is.
- It routes the asset to the engine that handles that content best, at the quality level your profile asks for.
- It compares the result against your original.
- If the result is smaller at equivalent visual quality, it's kept. If not, your original is kept untouched.
Step 4 is the part most optimizers don't do, and it's why a skip in Inverity is a success rather than a failure.
By media type
- Image optimization — photos, screenshots, icons, and transparent graphics
- Video optimization — talking heads, screen recordings, motion graphics, and archive masters
- Supported formats — what goes in, what comes out
Changing your mind later
Profiles apply to assets processed from that point on. To apply a new profile to assets you've already processed, re-run optimization on the folder — see Re-running optimization.