CMS setup guides
WordPress
Connect WordPress with an application password.
The WordPress connector is intended for agency-managed sites — sites where someone is responsible for the installation and can create credentials and manage plugins.
What you'll need
- The site's URL
- A WordPress user with the ability to upload and edit media
- An application password for that user
Create the application password
Application passwords are created per user in the WordPress admin, under the user's profile. Create one named Inverity, and copy the generated password when it's shown — WordPress won't display it again.
An application password is not the user's login password. It can be revoked independently, which is exactly why it's the right credential here.
Connect
- In the Inverity dashboard, open Connectors and choose WordPress.
- Enter the site URL, the username, and the application password.
- Choose the media library scope you want watched.
What gets optimized
Images in the WordPress media library, within the scope you select. Optimized files replace the originals so posts, pages, and templates keep resolving.
Good to know
- The REST API must be reachable. Some security plugins, firewalls, and hardened hosts block the WordPress REST API or application passwords outright. If the connector can't authenticate, this is the first thing to check with whoever manages the host.
- Generated image sizes. WordPress creates multiple sized copies of each upload. Confirm on a test upload that the variants your theme serves are behaving as you expect before running a full library.
- Take a backup before a large backfill. Standard practice for any bulk operation on a production WordPress media library, and cheap insurance.
- Existing media needs a run. Watching covers new uploads.
Disconnecting
Remove the connector in Inverity, then revoke the application password in the WordPress user's profile.
Troubleshooting
- Authentication fails — confirm the REST API is reachable and application passwords aren't disabled by a security plugin or host policy.
- Optimized images don't appear on the site — clear your caching plugin and your CDN. WordPress sites usually have both. See Delivery and caching.
See Connector errors.

